Boost your marketing productivity

Use Star CRM within the familiar Microsoft Outlook email window Add Office Outlook contacts to marketing lists with a few mouse clicks Create documents and mail-merges with embedded Microsoft Word capabilities

Manage your data effectively

Effortlessly import data from other sources into Star CRM Confirm data import status with automatic email notification Use predefined data-mapping rules or create new ones on the fly Intelligently cleanse your data to eliminate duplications and decrease your cost per engagement (CPE)

Pinpoint your marketing efforts

Set up personal or public data views for re-use Easily share target lists with colleagues or vendors Create highly targeted lists and associate them with campaigns Use natural language queries to instantly segment customers or prospects Export lists into multiple formats for bulk email or direct mail communications

Streamline your campaign planning

Tailor messages and offers to highly targeted lists Use predefined workflows to streamline approvals Save time and money with re-usable campaign templates Set up product catalogues, price lists, and discounts for optimal offers Plan and track activities, tasks, budgets, and details for each marketing activity

Simplify campaign execution with Star CRM

Create rules to trigger responses based on customer interest Initiate and distribute campaigns and communications instantly Create on-the-fly campaigns with the Quick Campaign Wizard Manually or automatically assign tasks or leads to individuals or groups Use embedded Mail Merge capabilities to instantly send mass communications

Manage events efficiently

Track and manage all event and customer details on one central platform Holistically manage event planning and execution from beginning to end Track details related to venues, rooms, event sessions, speakers, and sponsors Track key metrics and measure the return on investment to optimize future events

Improve response

Score responses using predefined algorithms Convert responses to leads and opportunities with a few mouse clicks Capture and store responses and leads in one place for easy tracking Instantly assign leads with full interaction history to the right sales person Track responses across communications channels, linking them to campaigns and lead sources

Business CRM will automate your workflows

Accelerate approvals using predefined workflows Boost productivity with personal, team, or organizational workflows Dynamically assign tasks to the right person using configurable rules Automate actions with triggers based on events, time, or business logic Set alerts and reminders of campaign milestones to inform appropriate people

Gain greater insights

Use robust data cubes for trending analyses Track key campaign indicators with built-in reports Measure your marketing success with key performance indicators (KPIs) Identify trends and allocate resources with powerful predictive analytics

Work anywhere with Star CRM

Update or create campaigns on the fly Update, qualify, or assign leads while on the road Track budgets and push through approvals while on the road Analyse responses, leads, and campaign ROI with rich offline reporting Access customer data from any Web-enabled device anywhere, anytime